Web Site Privacy Policy

This Web Site Privacy Policy applies solely to our online data collection practices as contained in this web site.

STURM, RUGER & COMPANY, Inc. is committed to customer service and privacy and we intend to continue that tradition by providing a private and secure experience at Ruger.com. The following Privacy Policy will help you to understand how we will treat your personal information. As we continue to improve our site and as we take advantage of developments in technology, this policy may change from time to time so please check this policy on an ongoing basis for revisions and updates.

What Personally Identifiable Information Does Sturm, Ruger Collect From Me?
Sturm, Ruger collects information from our web site in several ways. When you select product features of interest, we may retain this information in aggregate so as to help us manufacture the kinds of products most in demand by our customers. This information will not be collected or used in a way in which you are personally identified. When you order accessories or logo wares, we need to know your name, email address, billing and shipping address, credit card number, and expiration date. This allows us to process and fulfill your order of accessories or logo wares from our web site.

How Does Sturm, Ruger Use My Information?
Sturm, Ruger's primary purpose for collecting and using personal information is to perform certain functions on your behalf like processing your ShopRuger.com order or fulfilling a catalog request. We also collect certain financial (credit card information) from users who order accessories and logo wares from us, and this information is used solely to bill and ship your orders.

Who is Collecting the Information and with Whom is it Being Shared?
When you are on Ruger.com and are asked for personal information, you are sharing that information with Sturm, Ruger, its agents and representatives. (For example, Sturm, Ruger outsources the mailing of catalogs in response to catalog requests from visitors to Ruger.com.) All agents and representatives who perform functions on behalf of Sturm, Ruger are permitted to use your information only in accordance with the terms of this Privacy Policy. Except as indicated below, Sturm, Ruger will not disclose to others any of your personally identifiable information unless we have your express permission or under special circumstances, such as when we believe in good faith that the law requires it.

Sturm, Ruger may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Sturm, Ruger's rights or property, other Sturm, Ruger users, or anyone else that could be harmed by such activities.

Further, Sturm, Ruger may disclose aggregated user statistics (for example, 75% of all download requests are Instruction Manuals) to others, but none of these statistics will contain personally identifiable information about our customers.

What are My Choices Regarding Collection, Use, and Distribution of my Information?
When you are on Ruger.com and are asked for personal information, you will be given the opportunity to "opt out" from having Sturm, Ruger contact you regarding special offers and promotions.

If you have completed a ShopRuger.com order, a Catalog Request or Purchaser Record Card and did not at that time opt out from receiving offers and promotions, we may occasionally send you information about products and services that we feel may be of interest to you. Only Sturm, Ruger (or agents or representatives working on behalf of Sturm, Ruger who are permitted to use your information only in accordance with this Privacy Policy) will send you these offers. If you choose to stop receiving these mailings, you can, at any time, simply write us at STURM, RUGER & COMPANY, INC., 1 Lacey Place, Southport, CT 06890 so that you will no longer receive such offers and mailings.

If you give us your telephone number, we will use it only to call you regarding orders that you have placed for products.

What are Cookies and How Does Sturm, Ruger Use Them?
A "cookie" is a small file stored by your web browser on your computer's hard drive. To place an order at ShopRuger.com, your browser must be set to accept cookies. Sturm, Ruger only uses cookies to remember what items are in your Shopping Cart while you are processing an order. Sturm, Ruger does not use cookies for any other purposes or to compile information about your use of our site.

Affiliates, Links, and Advertisements:
Ruger.com is not responsible for anything on its linked web site(s) or for any third-party advertising you may see when you visit our web site. Links or advertisements do not constitute or imply any review or endorsement of any non-Ruger site. You link to other sites at your own risk. Because other sites may collect, use and distribute your information in manners different than Sturm, Ruger, we recommend going to the affiliate'(s) or advertiser'(s) web site(s) for information on the affiliate'(s) privacy policy. They are not within our control.

ABOUT OUR WEB SITE SECURITY
What Security Precautions are in Place to Protect the Loss, Misuse, or Alteration of my Information?
Sturm, Ruger has made a significant investment in the latest technologies to protect the information provided to us. We go to great lengths to keep all your information private and safe. We use the best-known Internet Certificate Authority, VeriSign, to safeguard your financial information. They authenticate ShopRuger.com web pages and registration information entered in our RugerAuction site and provide us with Secure Socket Layers (SSL), the industry standard for securely transferring information to process your order. SSL encrypts, or translates your order information into a highly indecipherable code, which offers the highest degree of confidentiality and security, when transmitting financial data over the Internet.

Alas, no data transmission over the Internet can be 100% secure. While we strive to protect your personal information, Sturm, Ruger cannot warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems. Please keep in mind that whenever you disclose personal information online, that information can be collected and used by others. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

Additional Information
We appreciate the trust that you, our customers, have placed in us and look forward to serving you in the future. If you feel that this site is not following its stated web site privacy policy, please contact us at the following address and phone number: STURM, RUGER & COMPANY, Inc., Attention Chief Information Officer, 411 Sunapee Street , Newport, NH 03773, 603-863-3300.

Changes to our Web Site Privacy Policy
We may amend this web site privacy policy from time to time. If we make any substantial changes in the way we use personal information, we will post a prominent announcement on this web site.

Date last revised: 1-13-05