New "ShopRuger.com" Offers Enhanced Online Shopping Experience
May 29, 2009
Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the introduction of "ShopRuger.com," a new online storefront for Ruger Sportswear and Accessories merchandise. ShopRuger.com provides Ruger customers with an enhanced shopping experience, incorporating a new look and features that will simplify the ordering process.

Finding exactly what you're looking for is a breeze with the new ShopRuger.com. A redesigned navigation bar allows a user to jump from one section to another without having to use the back button, and a new, fully functioning search feature provides an even faster way to locate specific items. Users can search by item number or key words, such as "SR9," and will automatically be provided with a list of all items related to that search term.

Frequent Ruger sportswear and accessories shoppers will appreciate the ability to create a profile on ShopRuger.com. Profiles enable users to retain shipping and billing information for future orders, maintain a wish list for family and friends to view, and track the status of their orders. Find an item that you think is perfect for a friend? Users can now forward that information to anyone, along with comments, without ever leaving the store.

Aside from the new look and features of ShopRuger.com, new products are consistently being added to the online store. From top line accessories for the new Ruger SR-556™, to 60th Anniversary hats and memorabilia, Ruger fans will find a product that fits their needs. Clothing is available for men, women and children, holsters and other firearm accessories are offered to accommodate most of Ruger's diverse product line, and some firearm parts are even available for purchase. Let ShopRuger.com be your first stop when searching for the latest Ruger merchandise!

To check out the new home for Ruger Sportswear and Accessories, visit www.ShopRuger.com. The store is still easily accessible through the Ruger website where information is available on the extensive line of American-made Ruger Firearms.

About Sturm Ruger
Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®